5 Testing Strategies for building successful Mobile Apps

By: Anuradha Kapoor

The increasing adoption of smartphones, tablets and other mobile devices has fueled the growth of mobile applications in recent years. Mobile devices have become the primary medium of interaction for consumers as well as businesses worldwide, and mobile applications are driving these interactions.
To a large extent, mobile apps have put the business operations in the hands of the consumers, and they are literally running businesses, or at least influencing business decisions. However, the big question is – What makes a mobile app compelling enough to influence consumer behaviors and make them engage with your brand and products?
Of course, a strong mobile app development strategy is the foundation of any successful mobile app, but there’s one key component in app development that ensures that your mobile app meets customer expectations and business goals – Mobile Application Testing Strategy.
Mobile application testing is the quality test your mobile apps have to pass before they reach their target mobile devices or app stores, and become available for public.
Mobile application testing challenges
Like any desktop or web application testing, mobile application testing is also focused on the quality and performance of the final product. However, mobile app testing becomes far more challenging because of the following key factors:
Device fragmentation
Unlike traditional web or desktop applications, mobile apps are used on multiple devices and platforms, such as iPhone, Android, Windows Phone, BlackBerry, and more. Moreover, there are multiple versions of operating systems for each device.
The variety of devices, platforms, screen resolutions, memory sizes, and connectivity options pose a great challenge for testers to ensure multi-device, multi-platform compatibility of the app.
In-house vs. outsourced testing
Amidst the shrinking budgets and tight deadlines, businesses often need to make difficult choices to either go for in-house testing or outsource their testing activities.
Outsourcing can give you access to a vast pool of skilled resources and testing tools, however it’s difficult to find the right outsourcing partner you can trust. On the other hand, in-house testing gives full control of testing activities to business but they always fall short of specialized tools and right number of dedicated testing resources.
Availability of mobile testing tools
If businesses go for in-house testing, there’s always a scarcity of advanced testing tools and methodologies, in addition to highly qualified testing resources. Moreover, they don’t have access to mobile testing best practices, guidelines and industry standards that need to be complied to.

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